Logo it is sign, symbol for easy recognition and mark of identity representing a business, brand or company. It is first impression which somebody sees of somebody's brand. Logo is the first door when come into a brand or experience a business for the first time. Logo is very important it is key to have effective business or brand. Type of logos: 1) Logomarks (pictorial marks) - it is mainly just symbol, icon e.g. Toyota, Nike, Pepsi, Apple, Mercedes, The Target bullseye 2) Word Mark (Logotypes) - lettering e.g. Disney, Coca-Cola, Kellogg's, Ray Ban, Virgin, Visa, Google 3) Lettermark - similar to Word Mark but it is monogram just one, two or few letter to create one symbol e.g. HP, Volkswagen, Mc Donald's, 4) Combination mark - topography and a symbol or a mark e.g. KFC, Burger King, Adidas, Converse, Puma, Dominos Pizza, Doritos, Lacoste 5) Emblem - badge format design e.g. Starbucks Coffee, Harley-Davidson, Harvard 6) Abstract logo m...
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