SMART OUTCOMES Art Portfolio Project: SMART Objective

I am planning to create 6 pages ( size A4 )of colorful Illustrations for a mindfulness diary that would help people focus on pleasant aspects of their lives and notice beauty in everyday things. The Diary will be entitled Positive Joy and will guide people through six different pleasures: 

- food and drinks, 

- travel and nature, 

- family and friends, 

- entertainment, birthdays

- read books/list of books to read

- happy moments In life

The idea is to illustrate each of the six-chapter pages with a collage of drawings and paintings combined with various pieces of software such as Procreate, Adobe Illustrator, and Photoshop images that would be uplifting and fun. 

My flat design Illustrations will be vivid and bold, full of colour and life, reminding the audience that there is much to discover and experience. Each page will follow a similar pattern with gray hand sketches or drawings in the background and a strong, eye-catching design in the middle. Each chapter will also have a title.

The diary's target demographic will be young people and teenagers 10- 30 years who might find it hard to see that each day or month can bring something positive if we learn to notice it. Rather than being divided into months, my diary will be divided into pleasure sections. It is often the case, that the inability to fill each and every day in a diary brings about the thoughts of failure and creates resistance. As we forget to journal every single day of the month, we become disheartened and the project gets put aside. I would like this diary to be a collection of random pleasant experiences that a person has during a year and a place where they can be stored without any pressure or external goal. The finished product would be a great New Year's Resolution supplement, a birthday present, or a start of a self-discovery journey.

This project will take 6 weeks.


ethics in graphic design is a bit different than in art. because I have to consider:


-useability

- accessibility

- privacy

-transparency

-user involvement

-focus

-sistainbelity


 In my project, I am planning to research mindfulness from a psychological point of view to be sure that it follows ethical guidelines. My product is aimed at young people so it is important that all content is appropriate. My journal will promote a positive aspect in life, healthy lifestyle, emotional, physical, and mental wellbeing and will help users achieve what they want. It is going to be easy to use and understand. The end product will be made from safe and reusable materials. In the beginning, I was planning to draw human beings but I decided to change them on into animal characters or aliens not to perpetuate stereotypes. 

The Ethical Hierarchy of Needs illustrates that if any layer is unfulfilled, the pyramid will collapse Via Ind.ie


My design will helps people to feel more in control with their live and gives less stress overall. Include books you want to read, recipes you want to try, wish list for yourself, things you do not want forget, birthdays and anniversaries, habits tracker, trackers for progress or improvements. The journal will be pleasant for eyes and will have many colourful decorations.



 

For this project, I will use Apple I Pad Pro 10 (2020) 12,9' and MacBook Air 13'


References:

https://99designs.co.uk [Accessed: 17.01.2022]





Comments

  1. Sam DarganJanuary 19, 2022 at 4:37 AM

    Please don't call your project Earthly Delights!!! You should be able to come up with a better title than that! Much of your SMART outcomes needs to be more specific - your target market is 'young people' - how old? A campaign for 3 to 5 years old is very different to one for 12 to 15 years old, for example!

    Follow up post - start with hand drawings of your designs. Sketches of what you would like them to look like. You need to do extra experimentation with your drawing skills and practise.

    ReplyDelete

Post a Comment

Popular posts from this blog

changes on my website

Image
I revamped my changed design, content and features which helped my website stay current. WIX give me a freedom to design a website exactly the way I want with innovative drag and drop.   1. I have changed home page background by adding my own painting with gouache. 2. I created a new page for my major project and addedd it to the drop down menu on the portfolio button . 3. I have added new major project portfolio - book 4. I have added describing text about book. I created a book for children with colourful illustrations, entitled "The girl and her protective dragon". Illustrations in this book show the main character Miriag who is going alone to visit her grandparents. Unfortunately, the girl gets lost on the way, but she meets a friendly dragon who helps her reach her grandparents.     On every page we can see bold images made in 2D style. This book is perfect for children aged 3-6 which is a  classic fairy tales for toddlers and preschool children. Enjoy rea...
Read more

Artist research - Michael Martchenko - Canadian illustrator

Image
Michael Martchenko was born in 1942 in Carcassone, France and, as a boy, became interested in comic books and cartoons. When he was seven years old, his family moved to Canada where he attended Ontario College of Arts in 1966. While working as a creative director at an advertising company, he was noticed and approached by an author of children's books, Robert Munsch and his publishing house. The two artists quickly found out that they have a lot in common and their fruitfull partnership was born. It can first be appreciated in  The Paper Bag  published in 1980. Ten years later, Martchenko published his own children's book,  Birdfeeder Banquet , wich was well accepted by the critics and often compared to his earlier works with Munsch.  His work was described as full of humour and panache. Within the same decade, he began working with Allen Morgan on his series about nighttime escapades of a young boy, again gaining the approval of the critics who said his illustration...
Read more

I Hate Art - Angry Dog - Edvard Munch

Image
Angry Dog is a painting by Edvard Munch painted in 1938-43 the painting shows a big black angry dog with the tongue hanging out. The dog is standing outside in the grass and there are birch trees behind it. the dog is looking at the viewer clearly angry. We can only see the front half of its body. This painting ia a story between Edward and his neigbours dog. The painting is carelessly painted as if by a child. I do not like the fact that the brushstrokes are thick,  defined because it makes the painting seem unfinished unflatering without any techniques and skill. The paint is smeared on the canvas which has many visible blank spaces.  For me, the painting should be more realistic and precise with many details. I am not a fan of abstract composition. I do not like the subject of this artwork. In my opinion, the subject matter of a painting should be pleased on the eyes and give joy. Image reference: https://munch.emuseum.com/articles/24317
Read more