Michael Martchenko was born in 1942 in Carcassone, France and, as a boy, became interested in comic books and cartoons. When he was seven years old, his family moved to Canada where he attended Ontario College of Arts in 1966. While working as a creative director at an advertising company, he was noticed and approached by an author of children's books, Robert Munsch and his publishing house. The two artists quickly found out that they have a lot in common and their fruitfull partnership was born. It can first be appreciated in The Paper Bag published in 1980. Ten years later, Martchenko published his own children's book, Birdfeeder Banquet , wich was well accepted by the critics and often compared to his earlier works with Munsch. His work was described as full of humour and panache. Within the same decade, he began working with Allen Morgan on his series about nighttime escapades of a young boy, again gaining the approval of the critics who said his illustration...
Logo it is sign, symbol for easy recognition and mark of identity representing a business, brand or company. It is first impression which somebody sees of somebody's brand. Logo is the first door when come into a brand or experience a business for the first time. Logo is very important it is key to have effective business or brand. Type of logos: 1) Logomarks (pictorial marks) - it is mainly just symbol, icon e.g. Toyota, Nike, Pepsi, Apple, Mercedes, The Target bullseye 2) Word Mark (Logotypes) - lettering e.g. Disney, Coca-Cola, Kellogg's, Ray Ban, Virgin, Visa, Google 3) Lettermark - similar to Word Mark but it is monogram just one, two or few letter to create one symbol e.g. HP, Volkswagen, Mc Donald's, 4) Combination mark - topography and a symbol or a mark e.g. KFC, Burger King, Adidas, Converse, Puma, Dominos Pizza, Doritos, Lacoste 5) Emblem - badge format design e.g. Starbucks Coffee, Harley-Davidson, Harvard 6) Abstract logo m...
I apply to the course to change something in my life and finally start learning. I have always known that I have the potential to do something with my life. My motivation to join this course was my love of drawing that started when I was a child. I was hoping to learn a lot and I definitely did, even more than I expected. The course was demanding and challenged me every step of the way. My knowledge of different illustrators grew as I had to research quite a few. Some of them were inspirational discoveries, especially the young modern female illustrators, but unfortunately there was not enough information about them for me to be able to share with everybody. There were also many practical skills that I come by during the course. I have learned how to use Flipsnack to create online flipbooks and Milanote to make visual boards of my ideas. It has taught me how to design my website, how to write a blog or create my own logo. Even though I have only been on the co...
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